In Competition Demystified, Bruce Greenwald, one of the nation's leading economists, presents a new and simplified approach to business strategy that cuts through much of the fog that has surrounded the subject. Based on his course at Columbia Business School, Greenwald and co-author Judd Kahn offer an easy-to-follow method for understanding the competitive structure of your in...(展开全部)

Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry a...(展开全部)

This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting...(展开全部)

Develop your creative voice while acquiring the practical skills and confidence to use it with this new and fully updated edition of Mick Hurbis-Cherrier's filmmaking bible, Voice & Vision. Written for independent filmmakers and film students who want a solid grounding in the tools, techniques, and processes of narrative film, this comprehensive manual covers all of the essenti...(展开全部)

In the second edition of this MAA classic, exploration continues to be an essential component. More than 60 new exercises have been added, and the chapters on infinite summations, differentiability and continuity, and convergence of infinite series have been reorganized to make it easier to identify the key ideas. A Radical Approach to Real Analysis is an introduction to real a...(展开全部)

* Aimed at business people charged with converting strategy into reality.

在线阅读本书 The authors who brought you the bestseller in game theory, Thinking Strategically , now provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is c...(展开全部)

Brilliantly demonstrated in "Thinking Strategically" [ISBN 978 0 393 31035 1], game theory is bursting with lessons for us all ("The Observer"). Here the authors provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves; knowing that your rival is trying to do the same thing to you. Though parts of ga...(展开全部)